SNE Creations

We were required to create a new beer brand and then create a brew pub for said beer. For my beer brand, I wanted a fun and creative brand, something different from the very manly beers we have currently.

The gap in the market was citrus beer so I created a brand around the idea of a citrus beer that is fun and feels youthful.

The colours were inspired by the fruits used in the beer, which later inspired the brewpub. The beer is called Kaleidoscope as it originates from the Greek word ‘kalos’ for beautiful and the Greek word ‘eidos’ hence the slogan in beautiful form. 

 

The concept for the brewpub followed the beer brand – the kaleidoscope. It includes the four beer colours and is inspired by the components of the kaleidoscope - especially the mirror and the forms that are created when you look through a kaleidoscope. To me the kaleidoscope brings back those joyful childhood moments, relating to the beer brand being fun and youthful. I wanted the restaurant to feel like the inside of a kaleidoscope beer. I did this by using mirrors and geometric shapes – when you look through a kaleidoscope a lot of the shapes you see are geometrical and symmetrical, these patterns can ever be created again. I want to create an indescribable experience that can only be experienced in one place – Kaleidoscope.